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RAATV Advertiser Guidelines

These guidelines govern every commercial submitted to run on RAATV. They exist to protect our viewers and your brand. Our creative team reviews every submission before first air and reserves the right to decline or pull any commercial that violates these rules.

1. Creative Review Process

Every commercial is reviewed within 3 business days of upload. Reviewers check format compliance, audio levels, brand-safety conformity, captions availability, and factual claims substantiation. You'll receive an approve/revise/reject decision via email with specific feedback.

What our reviewers check:

File specs match the Media Kit (MP4, H.264, correct resolution, duration, bitrate)
Audio loudness normalized to −23 LUFS (no clipping or distortion)
Closed captions present or exemption justified
Creative does not violate any prohibited-content rule below
Claims are substantiated — we ask for backup on health, financial, or comparative claims
Required disclaimers are legible on screen (font size, contrast, duration)
Landing page (if click-through) works and matches the ad promise

2. Content & Category Restrictions

We want to keep RAATV a welcoming place for all viewers. Certain categories are not accepted at all; others are restricted to specific programming tiers.

Never accepted

Hate speech, discrimination, or content that demeans a protected group
Explicit sexual content, nudity, or sexualized content involving minors
Graphic violence, gore, or torture
Misinformation, conspiracy theories, or debunked health claims
Content promoting self-harm, suicide, or eating disorders
Illegal products or services
Unregistered securities, crypto pump-and-dump schemes
Political advertising for candidates or ballot initiatives
Psychic, clairvoyant, or paranormal "fortune-telling" services
Weight-loss products making unsubstantiated claims
Deceptive before/after or "miracle cure" imagery

Accepted with restrictions

Alcohol — only for 21+ audiences, no content appealing to minors, include "drink responsibly" text
Gambling / sports betting — only in jurisdictions where legal, include problem-gambling helpline
Dating services — no explicit imagery, legitimate platforms only
Financial services — APR, fees, and limitations disclosed; no payday-loan-style predatory terms
Weight loss / health — FDA-registered products only; unsubstantiated claims are rejected
Cannabis — accepted only in state/country-level where legal with strict age-gating
Pharmaceuticals — must include fair-balance side effect disclosure

3. Brand Suitability Tiers

You can request that your commercial run only against content you consider brand-safe for your category. Three standard tiers:

Tier A (family-safe) — content rated G / PG. No violence, strong language, or mature themes.
Tier B (general audience) — PG-13 equivalent. May include mild language, thematic conflict, non-graphic situations.
Tier C (mature audiences) — 17+ equivalent. May include adult language, thematic intensity, complex relationships.

If not specified, commercials default to Tier B. You can also exclude specific shows from your campaign at any time via the self-serve dashboard.

4. Required Disclosures

All claims of scientific results, consumer testing, or efficacy must be substantiated on request
Endorsements must comply with FTC guidelines (material connections disclosed)
User testimonials must reflect typical results; atypical results require a disclaimer
Limited-time offers must include clear end dates and any purchase requirements
"Free" offers must disclose any commitment required to receive the free item
Automatic renewal subscriptions must comply with ROSCA (US) / similar laws

5. Targeting Rules

No targeting viewers under 18 for regulated categories (alcohol, gambling, etc.)
COPPA-protected data (viewers under 13) is never used for ad targeting
Retargeting based on browsing history is opt-in and can be disabled by the viewer
Sensitive-category targeting (health, finance, etc.) follows IAB Tech Lab guidance
Geo-targeting below zip-code level is not available (privacy floor)

6. Measurement & Transparency

Advertisers get real-time dashboards showing impressions, quartile completion (25/50/75/100%), skip rate, CPM spend, and pacing against contracted impressions. Raw event logs are retained for 90 days. Third-party verification pixels (MOAT, DoubleVerify, IAS) can be attached to your VAST tag.

7. Takedown & Appeal

We reserve the right to pull any commercial that triggers viewer complaints above a complaint threshold, violates the guidelines even after approval, or becomes associated with off-platform conduct inconsistent with these standards. Pulled commercials are credited pro-rata for undelivered impressions. Appeals go to compliance@richazzauntietv.com and are reviewed within 5 business days.

8. Contact

Questions about these guidelines? Reach the right team:

Ad sales & rate card: advertise@richazzauntietv.com
Creative submissions & review: creative@richazzauntietv.com
Compliance / policy questions: compliance@richazzauntietv.com
Billing / invoices: billing@richazzauntietv.com

Last updated: 2026-04-23