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RAATV Ad Privacy Policy

How viewer data is collected, used, shared, and protected in connection with advertising on RAATV. This policy supplements (but does not replace) the general RAATV Privacy Policy and complies with CCPA (California), GDPR (EU/UK), COPPA (under-13), and applicable state privacy laws.

Plain-language summary: We collect minimal data to show ads, count impressions, and prevent fraud. We never sell viewer data to advertisers. Paying subscribers see zero ads by default. Viewers under 13 get COPPA-compliant contextual ads only (no tracking). You can opt out of personalized ads any time.

1. What data we collect for ads

When a commercial plays on RAATV, we collect the minimum data needed to verify the play, enforce frequency caps, measure advertiser performance, and prevent ad fraud.

Automatically collected

Anonymized user ID (internal, not tied to your email or name in the ad system)
The commercial that played + the content it ran against
Event timestamps (impression, quartile_25, quartile_50, quartile_75, complete, skip)
Device type (iOS / Android / TV / web) and general region (country + state)
User agent string (for bot detection)
Session ID (to cap frequency within a session)

Not collected for advertising

Precise location (GPS coordinates, exact address)
Email, name, phone number, or payment information
Content of messages, comments, or any communications
Viewing history outside of RAATV
Data from children under 13 (strict COPPA block)

2. How we use the data

Impression counting & billing — so we can invoice advertisers accurately per IAB standards
Performance reporting — aggregated quartile completion, skip rate, reach, frequency
Frequency capping — to avoid showing the same ad too often
Brand safety — ensuring ads don't run on content the advertiser excluded
Fraud detection — identifying bot traffic, click farms, device spoofing
Content-context targeting — showing an ad against relevant genre or show (e.g., fashion ad on a lifestyle show)

3. Sharing with advertisers

Advertisers get aggregated reporting only — totals and percentages, never individual viewer identifiers. When third-party verification (MOAT, DoubleVerify, IAS) is attached to a campaign, those vendors receive the same aggregated signals plus a hashed session ID so they can verify viewability without identifying viewers.

We do not sell viewer data. We do not share viewer lists with advertisers. We do not allow advertisers to contact viewers directly through our platform.

4. Your rights

All viewers

Ad-free subscription — paying RAATV subscribers receive an ad-free experience (unless they explicitly opt into a discounted ad-supported tier)
Limit ad tracking — respect the OS-level "Limit Ad Tracking" / "Ask App Not to Track" signal on iOS, Android, and browsers
Data request — email privacy@richazzauntietv.com to request a copy of your ad-related data

California residents (CCPA / CPRA)

Right to know what categories of data we collect
Right to delete collected data
Right to opt out of "sale" or "sharing" (we do neither for advertising, but the opt-out link is still available)
Right to non-discrimination for exercising these rights
Global Privacy Control (GPC) signal is honored automatically

EU / UK residents (GDPR / UK GDPR)

Legal basis for ad processing: legitimate interest (contextual) or consent (behavioral)
Full TCF 2.2 consent management — change preferences any time
Right to access, rectify, erase, restrict, and port your data
Right to object to processing based on legitimate interest
Right to lodge a complaint with your national data protection authority

Children (under 13, COPPA)

No personalized advertising
No behavioral tracking or retargeting
Only contextual ads allowed (based on the specific show, not the viewer)
Parental verification required for any data collection beyond the session

5. Data retention

Raw ad event logs: 90 days
Aggregated reporting data: 24 months
Billing / invoice records: 7 years (tax compliance)
Fraud-flag logs: 13 months

6. Security

All ad-related data is stored encrypted at rest in AWS DynamoDB. Data in transit is protected with TLS 1.2+. Access to the ad platform is limited to authenticated admin accounts with role-based permissions. We run automatic audits on access logs and have a documented incident response plan for any data breach.

7. Third-party services involved in advertising

The following third-party vendors may process ad-related data on our behalf, bound by data processing agreements:

Amazon Web Services (hosting, storage, CloudFront)
Vimeo (video delivery; privacy policy at vimeo.com/privacy)
MOAT / DoubleVerify / IAS — only when explicitly requested by an advertiser for verification
Google Ad Manager / SpotX / FreeWheel — only if you connect one in your Video Ads settings

8. Changes to this policy

We'll announce material changes to this policy at least 30 days before they take effect, via banner on the platform and email to active subscribers. Non-material changes (typo fixes, link updates) may be applied immediately.

9. Contact

Questions, concerns, or to exercise any rights listed above, contact:

General privacy: privacy@richazzauntietv.com
Ad-specific questions: adprivacy@richazzauntietv.com
CCPA / CPRA: ccpa@richazzauntietv.com
GDPR / UK DPO: dpo@richazzauntietv.com
Mailing address: posted in the Terms of Service

Last updated: 2026-04-23